Engaging the world through its brands, Poly leads with excellence to create a better life. Starting May 10th, Poly Group showcased its achievements in brand building at various events of China Brand Day, demonstrating the strong driving force of the Poly brands. In the "2023 Central Enterprise Brand Building Benchmarking," Poly Group's performance continued to improve. In the "2023 China Brand Value" list, Poly Group's ranking reached a new high.
At this year's China Brand Fair, Poly Group, positioning itself as the “Pioneer of a Better Life," showcased its achievements in trade, real estate, engineering, culture, and technology. The world-class super project, Shenzhen-Zhongshan Bridge, was exhibited; the domestically leading single-person intelligent consumer EEG headset with independent intellectual property rights made its debut; and the 7750SR-14s core router equipped with a new generation of network processor chips contributed to the "Dual Carbon Goals." The Old Summer Palace bronze heads, the national gift for the "Belt and Road," and national-level intangible cultural heritage, together with 3D interaction features, were also exhibited in the fair. The exhibition of those various items embodies Poly Group's years of excellence and craftsmanship in serving people's better lives.
In addition, on China Brand Day, Poly Group will also hold multiple release events. It will release the concept of "humanistic service" and the sub-brand of diversified services, jointly publishing the "2024 Urban Livability Report" to explore the humanistic value in this era of residential quality. It will launch the "Joy Running China" event, with Olympic champions and world champions interpreting Poly's brand proposition of leading the era and contributing to the country and people. It will release the China craft pattern data center, a Chinese jewelry brand IP titled "The Journey of a Legendary Landscape Painting," and the new "Youwei" smart watches, inheriting the beauty of craftsmanship and ingenuity. Additionally, it will release the first white paper in the information and communication industry focusing on new productive forces, expounding infrastructure digitalization and value creation from the perspective of sustainable development and technological planning.
In recent years, Poly Group has focused on the strategic goal of empowering world-class enterprise development with a first-class brand culture. Poly, driven by technological innovation, led by quality, and supported by responsibility, has strived to create a remarkable brand with high growth, high value, and a high reputation. It has built a corporate culture system called "Poly Virtue," a behavior recognition system called "Poly Behavior," and a network of "Poly Brands." It has also established a brand culture system titled "Excellent Products," launched the brand symbol "7·15 Brand Day," and for the first time entered the list of the world's top 500 brands. The significant increase in brand influence provides important support for the steady improvement of Poly Group's core competitiveness and functions.
With forty years of achievements, Poly will continue to strive for excellence in the future. On the occasion of its 40th anniversary, Poly Group will anchor its vision of "becoming a respected and outstanding enterprise," striving to shape a world-class brand and enterprise, and working diligently to help people achieve a better life.